The discription

The objective of this design project is to study the client thoroughly and completely understand their style, USP, sizing, product range and study the upcoming trends in order to come up with a design that best fits the requirement of the client. The brand that I chose for my design project is LABEL. The reason for selecting this brand was, LABEL by Ritu Kumar is proud to patron symbols of India's contemporary cultural energy. In our rapidly evolving culture, the current generation of young women experience increasing number of influences. They believe that in conjunction with and in-spite of the huge foreign aesthetic stimulus, India has and always will define an identity for itself. It is this phenomenon that has given rise to LABEL and it is their intention to be heralded as a symbol of this new energy. The western wear collection is designed for Spring Summer 2020-21. This collection blends with western silhouettes and traditional Indian embroidery.